10/27/2006

Arizona & Caja Libertad Celebrate ICU Day

(Photo: Credit union visit to Arizona Federal. Back row: Arturo Dorado, Raúl Martinez, Laura Lowe Edgar, Front Row: Ruben Toledo, Susana León, Tricia Drexel)

Susana León, Marketing Manager, and Rubén Toledo, Market Analyst, presented Caja Libertad's marketing strategies and statistics at both the Valley of the Sun Chapter Dinner and the Southern Arizona Chapter Dinner in celebration of ICU Day. When delegates from Arizona traveled to Mexico, they heard a similar presentation and decided to invite Susana and Rubén to Arizona so their credit unions could hear how Caja Libertad carries out marketing procedures.

Raúl Martinez, Vice President of Loans & Collections, and Arturo Dorado, Call Center Manager, also made the trip to Arizona to learn about call center operations such as applied technology, strategies for loan sales, and services available to members.

“Our recent visit to several credit unions in Arizona was very fruitful indeed. We (Caja Libertad’s officers) had the chance to learn marketing strategies and also, the chance of sharing our own strategies and information about the Mexican Market in the US. We are also honored for having been part of the celebrations of International Credit Union Day in Arizona. This partnership between Caja Libertad and ACUS has turned out to be a true cooperative interchange and continuous growth for both parts,” stated Ruben Toledo, market analyst.

More pictures here

Written by Michelle Kramer