5/17/2006

Arizona Credit Unions learn about Marketing and Outreach Programs at Caja Libertad

The Arizona Credit Union System, in conjunction with the World Council of Credit Unions (WOCCU), recently took a group of Arizona credit union representatives to Queretaro, Mexico to visit ACUS’s partner credit union, Caja Libertad, for a week-long, fact-finding tour of the credit union’s marketing efforts.

Participants included Beatrice Vidal, Pima Federal CU; Laura Lowe Edgar, Arizona Federal CU; Carolyn Cameron, Jose and Lucy Carrera, First CU and Sandy Watts from the Arizona Credit Union System.

During the weeklong trip, the group visited Caja Libertad’s headquarter offices and held meetings with the credit union’s marketing department to find out how the credit union promotes services to their Latino membership.

More pictures here

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