Colorado shares shared branching expertise with Ecuador

(Pictured is (l to r): Backrow: Victor Corro,International Partnerships Manager WOCCU; Jose Guillen, Cooperativa San Jose; Josh Fetting, Program Specialist WOCCU; Doug Burke, President of CUSN; Oscar Guzman, WOCCU Ecuador Project; Santiago Saavedra, WOCCU Ecuador Project; Steve Schaefer, Program Manager WOCCU Ecuador Project. Front row: Rosemary Paddock, Manager of Operations CUSN; Laura Pizzarelli, Vice-President of Corporation Relations CUSC; and Janet Meyers, Boardmember of Colorado Credit Union League Foundation.) Photo taken at RTC Conference in Quito, Ecuador.

On July 9th, Laura Pizzarelli, CUSC; Doug Burke, CUSN; Rosemary Paddock, CUSN; and Janet Meyers, CCULF, traveled to Ecuador to observe operations at three credit unions and attend a conference on shared branching. The four representatives spent the first two days traveling throughout Ecuador’s beautiful countryside while on their way to various Ecuadorian cooperatives. Colorado’s Credit Union Service Network has been partnered with one of Ecuador’s credit union networks, RTC, through World Council of Credit Union’s International Partnership program since 1999.

The group made their first stop in Chimbo, a small town outside of Riobamba. There, they were able to view and discuss the credit union’s operations with José Guillén, Cooperativa de Ahorro y Crédito San José CEO. Burke was able to assess changes that had taken place in that credit union since his last visit in mid-2006. San José had increased security and added air-conditioning in its IT department.

Afterwards, the group made their way to Riobamba to visit Accion Rural Cooperativa de Ahorro y Crédito and speak with its CEO, Mauricio Rivera. Rivera pointed out many unique features of this credit union, including their ability to provide micro-enterprise loans to Ecuador’s rural population. Of Accion Rural’s members, 93% live in rural areas.

After spending a night in Riobamba, the representatives had the privilege to get to know one of Ecuador’s more cultural cities, Cuenca. In Cuenca, they made a stop at Cooperativa de Ahorro y Crédito Juventud Ecuatoriana Progresista.

On the last day, the representatives were invited to give a presentation on their findings and suggestions at a credit union network conference in Quito, where 18 other Ecuadorian credit unions were in attendance. The theme of the conference was shared branching. The group had many good suggestions, such as implementing a “secret shopper” program, forming a national marketing committee, and providing standardized training procedures.

At the end of the presentation, an open forum was conducted to allow a real time exchange of information between the Ecuadorian credit unions and the U.S. credit unions. The end of the conference brought about many compliments from both sides of the table and many wishes for a continuance of the collaboration between these to movements for years to come.

Written by Josh Fetting, International Partnerships Program Specialist